Neil Hugh Office

Brand Strategy & Marketing

Perspective is our worldview; a bureau for the worlds of design, art, culture and travel, as filed by director Neil Hugh Kenna.

Musée Yves Saint Laurent, Thursday 09.11.17

Musée Yves Saint Laurent has recently opened in Marrakech. A stunning example of the design world’s recently rekindled love affair with brick, the 4,000 square metre space is dedicated to the late fashion designer’s life and work. This incredible homage was designed by French architectural duo Olivier Marty and Karl Fournier of studio kO. While studying the couturier’s archives, Marty and Fournier were intrigued by his approach to fabric - both curved and straight lines, and loose and precise cutting. This directly inspired the façade where an intersection of cubes acts as a lace–like covering to stunning effect. With both permanent and temporary exhibitions, an auditorium, bookstore and café, Musée YSL and Marrakech are firmly on my travel wish list. Photography courtesy of studio kO.

Accidentism By Design, Wednesday 27.09.17

Josef Frank (1885 - 1967) is best known as a designer for iconic Swedish interior design company Svensk Tenn – famed for his dynamic, colourful prints – however dig a little deeper and you'll discover that Frank was actually an Austrian architect by trade, and he didn’t arrive in Sweden until the age of 48. An astonishing fact considering he contributed over 2,000 furniture sketches and 160 textile prints to the Svenskt Tenn archives. On a recent visit to Stockholm I was thrilled to learn more about this enigmatic figure in the exhibition “Against Design”, staged at the superb ArkDes museum in Skeppsholmen. Villa Beer in Vienna (pictured) is heralded as one of Frank's landmark architectural projects. Built between 1929 and 1931, the magnificent modernist home is characterised by what could be described as an early interpretation of “open plan living” whereby each space is distinct, and yet integrated by a flowing central staircase across three levels. Frank famously remarked, “A well-laid house is comparable to one of those beautiful old cities which even a stranger immediately knows his way around.” This notion is further expressed in his philosophy of “accidentism”, essentially that every room in a home should feel as if it “originated by chance”. It’s a beautiful vision and a skill that many designers will spend their lives trying to master. Photography via BauNetz.

Confidence In Glass: Ichendorf Milano, Tuesday 19.09.17

It's refreshing to see the design world move beyond its recent fixation with metals and into the world of glass, currently being expressed in vivid colour. Glass, of course, has been around for millennia, but one contemporary example of note is the work of German/Italian manufacturer Ichendorf Milano. Having discovered their work last year via Irish design emporium Makers&Brothers, I'm not surprised to see the range now appearing in all the right places. Established in the early 1900s, this heritage business is no doubt currently riding the wave of renewed interest in glass, however Ichendorf Milano has evolved with trends and technology throughout its history. The Regulus collection circa 1959 is particularly noteworthy. As the brand recalls of that era, "Only a few pioneers [dared] to imagine a world made of shapes rather than decorations. Minimal art was not born yet, but at Ichendorf, some enlightened minds, saw beauty in perfect proportions.” Such confidence is rare, however it’s this leading approach that has contributed to the brand’s longevity, on trend or not.

Discovering Guy Bareff in Saint Raphäel, Friday 15.09.17

While in Europe over summer, I made a detour to Saint Raphäel on the French Riviera and Hôtel Les Roches Rouges. Attracted by its 1950s modernist origins and a recent reimagining by Parisian architecture firm Festen, I was not disappointed. Perched at the edge of the Mediterranean, endless blue from both sea and sky melts into polished concrete, aged oak and terracotta, hallmarks of the south of France and the modernist movement. With so many refined details, much custom-made for the project, I was particularly taken by the ceramic light fixtures (pictured) and “illuminated objects" by Guy Bareff. Founding his practice in the 1970s as ceramics enjoyed a renaissance, Bareff was influenced by the school of Vallauris where Picasso lived and worked. Bareff's work is characterised by the absence of glazing, allowing the full effect of the piece to be expressed through a single material in stunning simplicity. Having only recently returned to sculpture, Bareff is represented by Maison Gerard, New York and is now firmly on my wish list. Photography courtesy Design Hotels.

Good Design Is As Little As Possible, Friday 01.09.17

Dieter Rams famously said, “Good design is as little as possible". It's an ethos that we've grappled with in recent months with our friends at Studio Hi Ho. Appearing effortless it turns out is anything but, however we hope you agree that our new visual brand expression captures the values and personality we impart in our work and in our relationships. We are genuine about being genuine and passionate about being passionate, but ultimately we just want to achieve great things, so let’s get to work. Oh, but before then, let us quietly return to the purpose of Perspective - an addendum to the things we love that we’ve defined as “our worldview; a bureau for the worlds of design, art, culture and travel”. Be sure to return soon for anecdotes, musings and agenda notes that will be filed in the coming weeks, months and years.