Neil Hugh Office

Brand Strategy & Marketing

Perspective is our worldview; a bureau for the worlds of design, art, culture and travel, as filed by director Neil Hugh Kenna.

Longevity, Thursday 09.04.20

When you’re thrust into the unknown by, oh let’s say a global pandemic, it’s only natural that our initial response is reactive. The word that comes to mind is survival. However, as we emerge from that state of heightened volatility, it’s important to take a deep breath, logically access the situation, and return to a ‘big picture’, long-term mindset. Brand equity is not built over night. It’s built through a series of consistent actions and experiences. It’s built with intent. So amid the turmoil it’s important to remember that how you act now will directly influence your future. It can be tempting to retreat when in fact the opposite is required. To be clear, it’s not my intention to oversimplify. Every business is different. However, if you’re fortunate enough to have found your feet, a ‘return to purpose’ is the best investment you can make for the longevity of your business. Having said that, given the state of play, it’s likely we will all need to adjust our expectations. The sales ‘consideration’ phase might last a little longer. The notion of what defines ‘value’ may be further scrutinised. And understanding and communicating how we are differentiated will make all the difference. And yes, we’ll also have to adjust the way we attract, engage and service our target markets. However, when the going gets tough, businesses with a clearly defined sense of purpose have something to return to, and sometimes that’s the best assurance you can ask for.

Responsiveness, Tuesday 07.04.20

Times are tough, however in business there’s no time to stand still. Amid the chaos and confusion, it’s been uplifting to see how quickly things happen when the writing’s on the wall. While there’s certainly nothing new about the need for businesses to prioritize and leverage digital marketing and digital communication channels, the “current situation” means the need is now more pressing. For many businesses a pivot to digital is required to reprioritise online and virtual opportunities in the face of limited real-world interactions. In recent weeks we’ve been working with clients grappling with the postponement of trade shows and events, and the closure of hospitality venues, retail showrooms and, of course, offices. This requires agility and responsiveness on all fronts. Our digital strategists have been revisiting existing strategies with fresh eyes as the landscape has truly changed. Coming from a world where products are launched at events such as Salone del Mobile, where cafes and restaurants rely on the ability to welcome their patrons, and business connections and word of mouth is established in person, we’re facing a new frontier. More optimistically though, the tools required are not new. They’re perhaps more sophisticated than ever, however harnessing the power of digital channels has never been easier or more transparent. This might just be the push we collectively needed to fully embrace their potential.

Agility, Monday 30.03.20

The last fortnight has been a whirlwind, and calls for a temporary shift in tone for these musings we call Perspective. Having spoken with numerous clients, colleagues, peers and partners, both near and far, it’s clear we’re all facing similar professional challenges. Adapting to the ‘new normal’ – whatever that is – as well as the practicalities of #WFH has been easier for some than others. We’ve been busy conducting virtual strategy sessions with clients looking to “pivot” responsibly, sensitively and proactively in incredibly challenging circumstances. Something that’s become somewhat of a mantra at NHVO (that’s Neil Hugh ‘Virtual’ Office) is how, as businesses and brands, we can “provide certainty in uncertain times”. It’s only natural that many of us feel out of control. The world is a scary place right now, however for business and for employers, the show must go on. Obvious and serious health issues aside, our clients – often small to medium business owners – are grappling with how to adapt, to continue servicing clients, and importantly to keep their teams employed. The world and our individual worlds are in flux. So while much is out of our control – how can you provide certainty in uncertain times? Accepting what we can’t control, and focusing on what we can is freeing and clarifying. Embrace the power to take decisive action wherever you can. Your clients will appreciate it, and so will your employees. And the best news – apart from discovering the “touch up my appearance” feature on Zoom – is that despite this immediate trauma, we’re already feeling a quiet sense of optimism for what’s the come on the other side, as long as we all #stayhome for now.

NGV Melbourne Design Week 2020, Wednesday 04.03.20

Not weighed down by history nor convention, the ‘tyranny of distance’ that once defined Australia's remoteness is now something to be celebrated. While at times Melbourne can feel a world away from more established design destinations such as London and New York, perhaps this is the secret to its success. Having progressively established itself as a design capital in its own right – helped in part by the advent of Melbourne Design Week – this year the event returns from March 12 to 22 exploring the theme ‘How can design shape life?’. To assist in navigating the impressive program of over 300 talks, exhibitions, tours and workshops, here we share an edit of just some of the events we’re looking forward to.

No. 01 - Australia in Venice: 2020 Architecture Biennale Preview
Presented by Australian Institute of Architects. 13 March, 6pm–8pm.

Australia is one of only 29 countries to have a permanent exhibition at the International Architecture Exhibition at La Biennale di Venezia. The event has been delayed until August due to coronavirus, however the show will go on. Join creative directors Jefa Greenaway and Tristan Wong as they share how they’ve responded to the theme of how architecture can build connection and understanding between First Nations cultures in the Australasian region.

No. 02 - Osmosis
Presented by Gallery Sally Dan-Cuthbert. 12 - 22 March.

Gallery Sally Dan-Cuthbert opened in Sydney in August 2019, focusing on art and design - the first of its type in Australia. Exhibiting a unique collection of limited edition or one-off collectable design pieces, this special presentation will explore the cross-pollination of art and design practice with works by Darren Fry, Holly Board and Peter Grove, Trent Jansen, Michael Gittings and Edward Waring.

No. 03 - Design Strategy Forum
Presented by Creative Victoria. 17 March, 8am–10am.

The business of design is an area we love to champion. From branding and identity to product, architecture and experience, design offers many unique commercial and cultural advantages to businesses with a creative mindset. In this event a panel of Victorian business leaders discuss how meaningful integration of design practice shapes core business strategy and drives competitive advantage.

No. 04 - The Relative Restaurant
Presented by Relative Projects. 19 & 20 March.

How can urban development deliver more meaningful cultural and social impact? Relative Projects will explore this question through a temporary restaurant at their studio in Collingwood. Each evening will feature a talk by inspiring industry leaders from design, development, and impact-driven businesses, who will share their experience over dinner—a three-course cultural immersion created with social enterprise Free to Feed.

No. 05 - Transcendence
Presented by Modern Times. 12 - 22 March.

In this group exhibition Melbourne design destination Modern Times will ask participating artists to explore how objects can be embedded with messages, transcending the physical to stimulate our emotions and our imaginations – evoking places, people, surroundings or entire times in our lives. Participants include Carol Crawford, Henry Wilson, Kenny Yong-soo Son, Ella Bendrups, Coco Flip and Kerryn Levy.

No. 06 - Lyon Housemuseum Galleries x Artbank: Collecting Contemporary Design
Presented by Lyon Housemuseum Galleries & Artbank. 21 March, 1pm–3pm.

To celebrate the opening of Artbank’s exhibition The Grey Zone: Collecting and Collaboration in Contemporary Art and Design, Artbank and the Lyon Housemuseum will present a panel discussion addressing what it means to collect and care for contemporary design. As traditional boundaries that once divided fine art and functional objects disappear, design and its artefacts are emerging at the forefront.

No. 07 - E-waste Victorian Design Challenge 2020
Presented by NGV. 18 March, 10am–3.30pm.

In a challenge addressing one of the world’s fastest growing waste problems – e-waste – Creative Victoria and NGV are offering a $20,000 major prize for the best design idea in the Professional category and $5000 in the Tertiary category. Teams in each category will have to convince the Challenge jury, that their idea is the best solution to tackle the 40 million tons of e-waste produced globally every year.

No. 08 - Designwork 04: Dale Hardiman & Stephen Royce | Danielle Brustman
Presented by Sophie Gannon Gallery. 12 - 22 March.

Sophie Gannon Gallery presents a collaboration by Dale Hardiman and Stephen Royce constructed from over 200 mobile phone LCD screens exploring the reanimation of discarded technology, and Chromatic Fantastic, a collection of new works by Danielle Brustman that propose new modes of living with furniture, lighting and objects through an experimentation of ideas, materials and processes.

No. 09 - Laundrotto
Presented By Steelotto. 18 - 20 March.

Presented by Steelotto in collaboration with Andrew Carvolth, Bazaar PVP, Confetti Studio, Marsha Golemac, Thomas Coward and PSP, ‘Laundrotto’ is an exhibition in Fitzroy laundromat My Beautiful Laundrette that explores the co-existence of design as art and design as function, using the space as a medium for shining a spotlight on new works by a selection of local and international designers.

No. 10 - Life and Death
Presented by Friends and Associates. 12 - 21 March.

Urns made from soil, screens made from urine fed bacteria, chandeliers made from cracked phone screens and sending artworks into space: Life and Death presents projects by Australian creative practitioners looking at life and death through a multitude of mediums. Contributors include Breathe Architecture, Sarah Ceravolo, Liane Rossler, March Studio, Flack Studio and many more. Supported by RMIT School Of Design and Design Anthology.

Stockholm Design Week 2020, Tuesday 18.02.20

Stockholm is a city very close to my heart. My fiancé and I spend as much time as in the city as we can – in fact we’re getting married there later this year. From February 3-9, Stockholm Design Week reinforced the Swedish capital’s ongoing focus on responsible design practices and celebrated the 70th anniversary of the Stockholm Furniture & Light Fair. Guests of honour, Doshi Levien, presented an abstract version of their London-based studio (pictured). A labyrinthine-like vaulted interior held sketches and prototypes with a gallery-like reverence, set against the duo’s latest production pieces for the likes of Moroso, B&B Italia and Kvadrat; a true delight. The launch of Gabriel Tan’s Origin initiative at Asplund was another highlight. New works in porcelain, sand-cast aluminium, hog bristle and blown glass express the skill of local artisans, underlining the collaborative synergies between Scandinavia and Portugal, another of my favourite destinations. Photography via Dezeen.

Pavilion Le Corbusier, Friday 24.01.20

When I visited Zurich for the first time last year the restoration of Pavilion Le Corbusier was sadly incomplete, however I'm happy to report it will be welcoming visitors for this year's summer season from 08 May. Originally commissioned by Swiss gallery owner and interior designer Heidi Weber to showcase her friend Le Corbusier’s works of art, the pavilion was the last built work of the architect and has long been a source of intrigue for me. Recently restored by architects Silvio Schmed and Arthur Rüegg, the four-storey glass and steel structure has renewed the pavilion’s spirited aesthetic. Included in the restoration works was the reproduction of Le Corbusier’s original tree-trunk furniture pieces and over-scaled light sculptures. With every last detail considered by Le Corbusier, from a sculpted concrete staircase to the hour-glass shaped bronze door handles, the pavilion is considered a total work of art — and one that will remain on my ‘must see’ list until next time. Photography by Georg Aerni via Hypebeast.

Modernism Week 2020, Palm Springs, Sunday 08.12.19

Palm Springs is an elusive city when it comes to my travel agenda. With its mid-century modern suburban landscapes and sharp quality of light, it’s a city I’ve wanted to visit for many years. Modernism Week (13-23 February) sees private enclaves open their doors to the public; a celebration of architecture, interiors and – of course, poolside cocktails. Next year’s programme will include tours of modernist community Racquet Club Cottages West, the Walker Guest House replica, the iconic Vista Las Palmas (home to Hollywood royalty), and Herbert Burns’ 500 West condominium community, honouring the project’s 50th anniversary. Park Imperial South (pictured), designed in 1960, has long been of interest to me and will be open to enthusiasts. Combining sculpted concrete blocks, full-height glazing and clerestory windows under a folded plate roof inspired by the mountains, Barry Berkus’ project typifies the Californian modernist style. With an increasingly diverse program of events, I'm not sure I'll make it there this February, but there's always 2021. Photography by Sabrina Che via Wallpaper*.

Works by Vincenzo De Cotiis, Wednesday 20.11.19

I couldn’t wait to get my hands on the newly released tome, Vincenzo De Cotiis: Works, published by Rizzoli New York. Having been introduced to VDC’s gallery by a friend in Milan some years ago, he quickly became a firm favourite for his utterly individual expression. As Anne Bony says in the book’s introduction, “It is a priceless gift to discover an artist’s body of work. My brief and intense exchange with the works of Vincenzo De Cotiis left a deep impression on me, stimulating an analysis.” The publisher describes Vincenzo as being preoccupied with the weathering effect of time. His objects marry patinated and uneven finishes in compositions that incorporate traditional Italian craftsmanship and materials; a respectful nod to the influence of his forefathers, Gio Ponti and Carlo Scarpa. This beautiful book is a highly recommended collectible for your festive wish list.

Collectible Design at Fernando Mastrangelo Studio, Monday 28.10.19

Fernando Mastrangelo is a Brooklyn-based artist best known for collectible design, large scale sculptures and experiential installations sculpted by hand from natural or repurposed materials such as sand, salt, silica, and crushed or powdered glass. On a recent visit to New York a mutual friend kindly introduced us and before I knew it Fernando was showing me around his studio and workshop, an Aladdin’s cave of sorts not far from the city. Fernando established his sculpture studio nearly 15 years ago, however his entrée to design has only been in the last six years. Landscape and issues related to climate change are a consistent theme of his work, drawing on the aforementioned materials to artfully and articulately express himself. On my visit Fernando’s co-curated exhibition with Rossana Orlandi was just being dismantled, however he will be exhibiting in Dubai, Hong Kong, Shanghai and Switzerland in the next 6 months, so keep an eye out. No doubt he has something exciting planned for Milan Design Week too. I encourage you to visit Fernando's website and follow him on Instagram to learn more. Photography via Fernando Mastrangelo Studio.

Visiting Zaha Hadid Design, London, Thursday 29.08.19

Zaha Hadid Design (ZHD) was established in 2006 by late architect Zaha Hadid (1950-2016), and is charged with pushing the boundaries of contemporary design through technological and material advancements. Earlier this year a very lovely acquaintance introduced me ZHD co-directors Woody Yao and Maha Kutay who were in Melbourne to exhibit and speak at design trade event Denfair. Fast forward to a recent visit to London where Woody and Maha graciously opened their gallery for a private tour on what was a very typical rainy London day. It was a delight to see a preview of their forthcoming exhibition - opening next week, in fact - and I encourage everyone in London to attend. The ZHD portfolio includes commissions from a wide range of design disciplines such as fashion, jewellery, limited edition furniture pieces, interiors, exhibition, and set-design. I was particularly taken by the exhibition of 'ZHD x Rosenthal: Design & Fabrication to Final'. While the end result is undoubtedly beautiful in its most resolved state, tracing the journey of design development through prototypes of varying success was genuinely insightful. I look forward to my next visit. Pictured above is the magnificent ribbon-like floating stair, naturally designed by Zaha Hadid Architects.

Philippe Malouin for Salon 94 Design, Thursday 18.07.19

I wasn’t lucky enough to attend Design Miami/ Basel this year, however I was stopped in my tracks when Philippe Malouin’s ‘Industrial Office’ for Salon 94 Design first appeared in my feed. Malouin, a former Wallpaper* Designer of the Year, is a London based Canadian designer with a vast portfolio of clients from Matter Made and Marsotto Edizioni, to Roll & Hill and Aesop. ‘Industrial Office’ is as pragmatic and true as its name suggests; an in-depth study of office furniture, fabricated using a variety of industrial materials and techniques. Despite the collection's utilitarian solidity, familiar forms and primary colours elicit a certain playfulness. I was immediately taken by the Nylon Executive Desk and its self-lubricating, track-free drawer system. See it in motion here. That effortless glide! Other designs in the complete executive office suite include a sideboard, pen pot, book ends and even a phone. Photography via Salon 94 Design.

Paulin Paulin Paulin, Monday 17.06.19

It’s heartening to witness a resurgence in appreciation for the work of late French designer Pierre Paulin (1927 – 2009). This revival is due in large to the work of Paulin’s family under the guise of Paulin Paulin Paulin, a guardian-like entity whose vocation is to produce and sell rare Paulin pieces, many which never entered commercial production. Led by Paulin’s wife, son and daughter-in-law, Paulin, Paulin, Paulin celebrates an archive that spans the 60s, 70s and 80s, a time in which Paulin’s work wasn’t immediately embraced by his native France. Posited as international rather than French, Paulin’s at times avant-garde aesthetic is characterised by organic forms, bold colour and technical precision. While Paulin, Paulin, Paulin focuses heavily on the collector market, many more accessible designs remain in production. French design house Lignet Roset has long issued the famed Pumpkin among others, while Gubi introduced the Pacha Lounge Chair as recently as last year. Devotees can also explore Paulin’s early career through his extensive work for Artifort. And there’s always the rabbit hole of 1stdibs, but be warned. Personally speaking, the limited Alpha Club (pictured above) is where my heart is. Photography via Paulin, Paulin, Paulin.

Dining with Miró in Zürich, Thursday 16.05.19

It may be a cliché, but “if these walls could talk” rings true for Zürich dining institution Kronenhalle. On a recent trip to the lakeside city I was lucky to be dining with locals in the know. Before I knew it I was enjoying my filet de bœuf with Miró to my right, and Chagall to my left. After dinner we retired to the bar – an unforgettable place where the teak-panelled walls and ceiling are a work of art in themselves. As I sipped on my late night negroni, desperately trying to fight off the jetlag, I couldn’t take my eyes off the Picasso within touching distance, ever so gently lit by an equally stunning Giacometti lamp. Kronenhalle is a genuinely unique and storied establishment, and a must for anyone visiting the city. Learn more about its interesting history via Monocle. Photography also via Monocle.

Fredrikson Stallard at David Gill Gallery, Saturday 20.04.19

Fredrikson Stallard has been described as an "avant-garde partnership", namely the coming together of Patrik Fredrikson and Ian Stallard who met at Central St Martin’s in London in 1995. At that time Stallard specialised in ceramics, while Fredrikson's focus was on product design having studied architecture in Copenhagen. Currently exhibiting their sixth solo show David Gill Gallery in London, 'Reformation' features eleven monolithic sculptural works made from cardboard, cast in bronze and finished in black, patinated bronze, polished bronze, or painted white. Incredible. As the gallery explains, "Having sourced vast amounts of cardboard on the streets of London, the artists break it down, flatten it out, rip, tear, fold, crumple and then layer it, to create monumental compositions. They call this ‘reverse painting’ because the cardboard responds much like oil paint and the collaging is done back-to-front. The pieces are then placed face-down inside industrial steel-pressing machines and are finally ready to be cast." The gallery was unfortunately closed on my recent visit - that'll teach me for travelling over Easter - however the exhibition runs until May 14. Enjoy a closer look by video here, or order the exhibition catalogue online. Photography via David Gill Gallery.

Naoshima Hall by Hiroshi Sambuichi, Thursday 07.03.19

The most inspiring travel experiences are the ones that stay with you far beyond the departure gate. One that lingers in my mind was a visit to the island of Naoshima, Japan, the largest and most famous of 12 islands that participate in the Setouchi Triennale Art Festival. Having been mesmerised by Japan’s most prominent cities (Tokyo, Kyoto and Osaka), arriving in Naoshima was an utterly enchanting “escape to the country”. While Tadao Ando’s Benesse House museum and hotel was the obvious choice for accommodation, instead we chose a charming traditional guesthouse, and the experience was wonderful. The island is somewhat of a playground for Ando, having also designed the incredible Lee Ufan Museum and Chichu Art Museum. At the latter I will never forget stepping into the purpose built room that houses Claude Monet’s Water Lillies. An almost spiritual experience with distinctly Japanese reverence; a visit to see Monet at Musée de l’Orangerie in Paris years later was rather underwhelming by comparison. A lesser known Naoshima highlight but equally impressive is Naoshima Hall by Hiroshi Sambuichi (pictured). Located on the eastern side of the island in the village of Honmura, Sambuichi spent two and a half years studying its sun, wind and water patterns before embarking on the project. Measuring around 1000 square metres, it is made up of a large multipurpose hall, a smaller community centre, and a moss garden, which is bordered by a pond. We happened upon the hall by chance, having seen its defining Hinoki cypress roofline from afar. While other sites might be more obvious, to visit Naoshima and not experience this incredible building - even if only to peer through its windows like we did - would be a miss. Learn more via Artspace. Photography via Hiroshi Sambuichi.

The Eye by Nathan Williams, Monday 18.02.19

A very kind client recently gave me a copy of The Eye by Nathan Williams and I have been pouring over it since. Williams, founder of Kinfolk magazine, set out to explore "How the World’s Most Influential Creative Directors Develop Their Vision", and the result is endlessly inspiring. From fashion designers to editorial directors and global tastemakers, Williams delves into their habits and rituals, milestones, mentors and what they've learnt along the way; everything that has influenced their “eye”— that is, the uncanny ability of a special few to shape and defined how we experience people, places and things. Naturally, the book itself is also beautiful, having been designed by Alex Hunting who just happens to be Kinfolk's design director. Definitely one to add to your reading list. Photography via Alex Hunting Studio.

Toward a Concrete Utopia, Monday 29.10.18

If you find yourself in New York between now and January, make a beeline to MOMA to see "Toward a Concrete Utopia, Architecture in Yugoslavia”. This fascinating exhibition explores life through architecture in the former Slavic state, with over 400 drawings, models, photographs, and film reels from an array of municipal archives, family-held collections, and museums across the region. Highlighting a significant yet understudied body of modernist architecture, the exhibition features work by architects including Bogdan Bogdanović, Juraj Neidhardt, Svetlana Kana Radević, Edvard Ravnikar, Vjenceslav Richter, and Milica Šterić. This is a part of the world I know little about, but alas New York is not on my upcoming itinerary, so if you do manage a visit, please be sure to report back. Photography via MOMA.

Diego Giacometti and Museé Picasso, Friday 14.09.18

Museé Picasso in Paris is one of my favourite museums, not just for the work of the master himself, but also for the majestic 17th century hôtel particulier in which it is housed. This past summer it was wonderful to learn more about the museum’s relatively short history and the Diego Giacometti commissions that form much of its interior. Opened in September of 1985, the historic interior was adapted by architect Roland Simounet who overcame a bid by Carlo Scarpa to win the project. For Giacometti, whose career is often overshadowed by his famous brother Alberto, Simounet provided an unparalleled platform for showcasing his work as both a sculptor and designer. Giacometti’s site-specific collection of chairs, benches, lights and tables, designed exclusively for the hôtel, was a career pinnacle. Tragically, he died just months before the museum opened, however millions have enjoyed his work since as a support act to one of the world’s largest Picasso collections.

La Biennale Architettura 2018, Friday 24.08.18

What a thrill it was to visit the Venice Architecture Biennale. A longstanding must for any architecture aficionado, I was inspired not merely by the incredible showing for this its 16th year, but more so by the backdrop of iconic global pavilions that have played host to biennale for decades. It’s always a thrill to see the work of Alvar Aalto up close (Finnish Pavilion, 1956), but I was also taken by the similarly restrained approach of Norwegian architect Sverre Fehn (Nordic Pavilion, 1962), pictured above. Other highlights included Carlo Scarpa’s famed courtyard, awash in a sea of green ivy (Italian Pavilion, 1951), and the newly restored Canada Pavilion by Italian architect Alberico Barbiano di Belgiojoso, heir to BBPR who designed the original structure in 1958. Venice is often criticised for its crush of tourists, however la biennale and the Giardini di Castello were a welcome reprieve, with not a gondolier in sight.

Vitsœ, Royal Leamington Spa, Thursday 05.07.18

On a recent visit to the UK I was thrilled to visit the acclaimed headquarters of Vitsœ, guardians of Dieter Rams’ 606 Universal Shelving System, 620 Chair Programme and 621 Table. As reported by Dezeen upon its opening, “The firm developed the new building as an extension of its "system-thinking" approach, which focuses on products that are flexible, modular, and can combine to form larger systems.” As I toured the site with CEO Mark EK Adams and later shared lunch with the team from their in-house kitchen, it was apparent that the values espoused through the brand’s touch points were being lived wholeheartedly and authentically. We’ve embraced the aforementioned shelving at Neil Hugh Office, so feel free to drop in and see this beautiful piece of design in person.

En Plein Air, Saturday 16.06.18

With design being both a profession and a passion, I’m fortunate to be exposed to a vast amount of inspired work. As such, it’s rare to be stopped in my tracks, even when attending Milan Design Week. However, that’s exactly what happened when I was introduced to En Plein Air, an exhibition of works by Italian architect and designer Vincenzo De Cotiis. En Plein Air, which literally translates to outdoors, is a reference to the late 19th century movement in which artists left their studios to paint outdoors. Featuring 20 furniture-sculptures handmade by Italian artisans, the collection of seating, lighting, tables, cabinets and bookshelves uniquely combines semiprecious stones, Murano glass, recycled resin and cast brass. Utterly individual; and unlike anything I’ve seen before or since. It must be said, amid the crush of design week events, the by-appointment approach and a ban on all photography, was both bold and refreshing. Photography via Carpenters Workshop Gallery.

Meeting Vincent Van Duysen in Antwerp, Tuesday 22.05.18

If you’ve been following along on Instagram, keen eyes may have noticed that on my recent trip to Antwerp I caught up with Vincent Van Duysen, arguably one of the greatest contemporary architects. It’s curious to note that leaders in their field tend to be the most generous with their time. Perhaps once you’ve achieved a certain acclaim you realise the reward of giving back, or perhaps this openness is more generally a trait that carries one to great success. Either way, spending a little time with Mr Van Duysen reaffirmed the need for courage of conviction – true self belief, clarity of vision, and a commitment to nothing but excellence. I look forward to my next visit to Antwerp, a city of surprises. Much thanks to Hotel Julien for a wonderfully relaxing stay. The perfect antidote to a rather manic week in Milan. Photography by Koen Van Damme.

Monet & Architecture, Tuesday 10.04.18

This week I was intrigued to read about the opening of ‘Monet & Architecture’ at London’s National Gallery. Claude Monet (1840 – 1926) is well known for his impressionist landscapes, but this notoriety has often overshadowed his appreciation for the built form. Drawing on a largely private collection, the exhibition comprises a lifetime’s work; from the artist's early exploration of the bridges of Paris, to some of his final works depicting the renowned architecture of Venice and London. Personally, Monet has always struck a chord, and I will never forget seeing Water Lillies at the incredible Chichu Art Museum in Naoshima, Japan. I can’t recall a more moving gallery experience, unmistakably enhanced by the superb Tadao Ando designed building. Despite being primarily subterranean, Ando’s design lets in an abundance of natural light that changes the appearance of the artworks and the space itself. A truly memorable experience. But back to Monsieur Monet. ‘Monet & Architecture’ runs from 09 April to 29 July. Sadly I’ll miss it by mere weeks, however please get in touch via Instagram if you manage a visit and let me know what you think.

Belgium Calling, Monday 26.03.18

Next month, following Milan Design Week, I’ve planned a quick detour to Beligum, namely Brussels and Antwerp. With a growing interest in Belgian architecture and design, I'm planning on absorbing past and present in equal measure. There’s no doubt the design world has turned its attention to this European design destination thanks to the likes of Axel Vervoordt, Vincent Van Duysen and Nicolas Schuybroek, however I’m also intrigued by the legacy of greats such as architect Victor Horta (1861 - 1947). You’ll find me at the Horta Museum (pictured) located in Horta's private house and studio. Built between 1898 and 1901 in Brussels, the two buildings are typical of Art Nouveau at its height. This decorative style is out of sync with my personal, more modernist leanings, however the sheer scale and detailing is undeniably absorbing. Photography by Frederik Vercruysee.

Against Obsolescence, Thursday 11.01.18

I am undoubtedly a brand loyalist. When I love a brand, I really love a brand. One such example is Vitsœ, the British manufacturer of furniture designed by the great Dieter Rams. Iconic furniture aside, what I love about Vitsœ are its brand values and how they are communicated across all levels of the business. Centred around Rams' “good design” ideology, the business promotes a living better with less philosophy that is counter-intuitive in the consumerism age. It takes a certain confidence to actively discourage rampant consumption, but that’s exactly what the business does. The ethos is explored in depth via the brand’s website and a recent essay on "an emotionally sustainable purchase". This visionary approach, coupled with Rams' superb designs and a one-to-one sales approach that is unmatched in the industry makes for a brand for the ages.

Irish Design Maverick Eileen Gray, Tuesday 28.11.17

Despite Ireland’s rich creative history in music, literature and craft, the concept of "Irish design" is yet to gain a foothold internationally. With no shortage of talent, traditional Irish craft and artisanal skills are enjoying a wave of renewed appreciation, however one truly revolutionary designer is often overlooked. The late Eileen Gray's notoriety unjustly pales in comparison to many of her male contemporaries, however her legacy tells the story of a maverick in her own right. Revered for both her architecture and furniture design, Gray’s body of work is slowly coming to the forefront of midcentury modern appreciation. Today she is honoured with a permanent exhibition at the National Museum of Ireland, and E-1027, her famed home on the south coast of France, is currently being restored by the state of France and the city of Roquebrune Cap Martin. With rare vintage pieces in high demand, thankfully a handful of Gray’s furniture designs are still in production. The Tube Lamp (pictured above) is next on my list. Photography courtesy of Classicon.

Musée Yves Saint Laurent, Thursday 09.11.17

Musée Yves Saint Laurent has recently opened in Marrakech. A stunning example of the design world’s recently rekindled love affair with brick, the 4,000 square metre space is dedicated to the late fashion designer’s life and work. This incredible homage was designed by French architectural duo Olivier Marty and Karl Fournier of studio kO. While studying the couturier’s archives, Marty and Fournier were intrigued by his approach to fabric - both curved and straight lines, and loose and precise cutting. This directly inspired the façade where an intersection of cubes acts as a lace–like covering to stunning effect. With both permanent and temporary exhibitions, an auditorium, bookstore and café, Musée YSL and Marrakech are firmly on my travel wish list. Photography courtesy of studio kO.

Accidentism By Design, Wednesday 27.09.17

Josef Frank (1885 - 1967) is best known as a designer for iconic Swedish interior design company Svensk Tenn – famed for his dynamic, colourful prints – however dig a little deeper and you'll discover that Frank was actually an Austrian architect by trade, and he didn’t arrive in Sweden until the age of 48. An astonishing fact considering he contributed over 2,000 furniture sketches and 160 textile prints to the Svenskt Tenn archives. On a recent visit to Stockholm I was thrilled to learn more about this enigmatic figure in the exhibition “Against Design”, staged at the superb ArkDes museum in Skeppsholmen. Villa Beer in Vienna (pictured) is heralded as one of Frank's landmark architectural projects. Built between 1929 and 1931, the magnificent modernist home is characterised by what could be described as an early interpretation of “open plan living” whereby each space is distinct, and yet integrated by a flowing central staircase across three levels. Frank famously remarked, “A well-laid house is comparable to one of those beautiful old cities which even a stranger immediately knows his way around.” This notion is further expressed in his philosophy of “accidentism”, essentially that every room in a home should feel as if it “originated by chance”. It’s a beautiful vision and a skill that many designers will spend their lives trying to master. Photography via BauNetz.

Confidence In Glass: Ichendorf Milano, Tuesday 19.09.17

It's refreshing to see the design world move beyond its recent fixation with metals and into the world of glass, currently being expressed in vivid colour. Glass, of course, has been around for millennia, but one contemporary example of note is the work of German/Italian manufacturer Ichendorf Milano. Having discovered their work last year via Irish design emporium Makers&Brothers, I'm not surprised to see the range now appearing in all the right places. Established in the early 1900s, this heritage business is no doubt currently riding the wave of renewed interest in glass, however Ichendorf Milano has evolved with trends and technology throughout its history. The Regulus collection circa 1959 is particularly noteworthy. As the brand recalls of that era, "Only a few pioneers [dared] to imagine a world made of shapes rather than decorations. Minimal art was not born yet, but at Ichendorf, some enlightened minds, saw beauty in perfect proportions.” Such confidence is rare, however it’s this leading approach that has contributed to the brand’s longevity, on trend or not.

Discovering Guy Bareff in Saint Raphäel, Friday 15.09.17

While in Europe over summer, I made a detour to Saint Raphäel on the French Riviera and Hôtel Les Roches Rouges. Attracted by its 1950s modernist origins and a recent reimagining by Parisian architecture firm Festen, I was not disappointed. Perched at the edge of the Mediterranean, endless blue from both sea and sky melts into polished concrete, aged oak and terracotta, hallmarks of the south of France and the modernist movement. With so many refined details, much custom-made for the project, I was particularly taken by the ceramic light fixtures (pictured) and “illuminated objects" by Guy Bareff. Founding his practice in the 1970s as ceramics enjoyed a renaissance, Bareff was influenced by the school of Vallauris where Picasso lived and worked. Bareff's work is characterised by the absence of glazing, allowing the full effect of the piece to be expressed through a single material in stunning simplicity. Having only recently returned to sculpture, Bareff is represented by Maison Gerard, New York and is now firmly on my wish list. Photography courtesy Design Hotels.

Good Design Is As Little As Possible, Friday 01.09.17

Dieter Rams famously said, “Good design is as little as possible". It's an ethos that we've grappled with in recent months with our friends at Studio Hi Ho. Appearing effortless it turns out is anything but, however we hope you agree that our new visual brand expression captures the values and personality we impart in our work and in our relationships. We are genuine about being genuine and passionate about being passionate, but ultimately we just want to achieve great things, so let’s get to work. Oh, but before then, let us quietly return to the purpose of Perspective - an addendum to the things we love that we’ve defined as “our worldview; a bureau for the worlds of design, art, culture and travel”. Be sure to return soon for anecdotes, musings and agenda notes that will be filed in the coming weeks, months and years.